What is the New “Guest Favorites” on Airbnb?
There are over 7 million listings worldwide on Airbnb, and every minute, over 100 five-star reviews are submitted to the platform. But what’s the best way to discover the right accommodation for you if not by starting with the ones that people love the most?
To help guests find great places to stay, Airbnb has launched Guest Favorites, a collection of the 2 million most-loved homes on Airbnb based on ratings, reviews, and reliability, that include:
Great ratings and reviews: Guest Favorites have excellent reviews and are rated above 4.9 stars on average. These homes also receive high marks for ease of check-in, cleanliness, listing accuracy, Host communication, location, and value.
Outstanding reliability: have a superb record of reliability, with Host cancellations and quality-related customer service issues of 1% on average.
Easy to discover on Airbnb: Guest Favorites are available around the world, and they’re simple to find on Airbnb. Just look for the new badge in search results and on the listing page, or filter for Guest Favorites.
Why is it beneficial for your property to have the Guest Favorite Badge?
It is an added filter that guests can apply to narrow down their search. This filter looks to be very popular and commonly used.
Having this achievement as well as showing up in more/higher ranking search results means more bookings at a higher price point.
Differentiates a property from the rest! Usually guests narrow down their search to just a couple properties before making a bookings. Having this badge could be the difference between getting a booking and having a vacancy.
For more information on how to get better reviews, check out our blog here!